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Zooties are crafted by marginalized artists in Central Asia who are far from the capitals, who have limited market access and who do not possess modern marketable skills but have carried on traditional craft culture. The company follows the proverb, ‘the best way to know a man is to walk a thousand miles in his shoes'. The founders live amongst the artist groups for an extended periods of time to help them become self-sustainable by developing their designs, management techniques, quality control and computer skills.

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