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Privacy Policy

PLENTY Mercantile (“we”, “us” or “our”) take our privacy obligations very seriously. In this Privacy Policy, “you” and “your” refers to the individual providing Personal Information to us. Personal Information is information relating to an individual that can be used to identify an individual or which is linked to an identified individual.

This Privacy Policy explains how we collect, hold, use and disclose your Personal Information. By using our website www.plentymercantile.com (“this website”) you agree to the terms of this Privacy Policy.

What information do we collect from you?
When you purchase something from our store, as part of the buying and selling process, we collect the following Personal Information from you:
● your name, date of birth, email address, delivery address, and phone number
● billing information, credit card number and whether you are a participant in our Loyalty Program
● products purchased

When you create an account we collect your name, email address, delivery address and phone number. If you sign up to our Loyalty Program we collect your name, email address, phone number, gender, and date of birth. In each case you must also set a password. There may also be other voluntary information that we ask for when completing the forms to create an account, join the Loyalty Program, place an order for products, sign up to be a product tester and sign up to receive marketing materials.

This information is used for communicating with you and responding to your requests, to enable us to provide our products to you, and to arrange for the delivery of our products to you. When you browse our store, we also automatically receive certain information including “cookies” and your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. Providing your Personal Information to us is voluntary. However, if the Personal Information we request is not provided to us, we may not be able to supply the products ordered to you, provide the Loyalty Program discount or create an account for you.

How do we collect your personal information?

We collect your Personal Information when you provide it to us, such as when you sign up for an account, the Loyalty Program or to receive marketing communications, when you make an inquiry with us, when you add items to your online cart, and when you confirm a product order. We also use social media services such as Facebook, Twitter, Instagram, Pinterest and Google Plus. These services may be linked to our website through the use of social media buttons. Your use of these third party services is entirely optional. We may collect and use any information that you make public when you use any such third party social media service for the purposes of our business. All such third party services are governed by the privacy policies and/or practices of those service providers, for which we are not responsible. If you do not wish to provide your Personal Information to any of those third parties, or make information publicly available, you should not use their particular service.

Please do not provide us with Personal Information about other individuals (including the email addresses of third parties you refer to when using our Loyalty Program), unless you have obtained the consent of the individual to do so. By providing Personal Information relating to a third party, you warrant that you are authorized to do so and that you have ensured the individual is aware of the information in this Privacy Policy.

How do we obtain your CONSENT?

When you provide us with Personal Information in the course of using our website, such as to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you are consenting to our collecting it and using it for that reason. If we ask for your Personal Information for a secondary reason, such as to send you marketing communications, we will either ask you directly for your express consent, or, if obtaining your express consent is not required by any relevant law, provide you with an opportunity to say no. You may also opt out of marketing emails by using the unsubscribe functionality within those emails.

How do we use your personal information?

We collect, use and disclose your Personal Information only where we have a legal basis to do so. We will collect, use and disclose your Personal Information where it is necessary to fulfill your order, including for the purposes of confirming your order, delivering the products ordered to you, and responding to returns or any queries in relation to your order. If you have provided your consent in accordance with the relevant law or if consent is not required by any relevant law, we will collect, use and disclose your Personal Information for the purposes of sending you marketing material (such as newsletters and promotions) or to advertise our products to you on third party websites such as Facebook.

We will collect, use and disclose your Personal Information where it is necessary for the
purposes of our legitimate interests in:
● administering your account (if you create one), and any participation in our Loyalty Program, including providing you with information in relation to your account or Loyalty Program participation
● communicating with you if you sign up to be a product tester
● conducting our business, including managing and analyzing our customer data and improving your experience on our website
● undertaking customer surveys

Other sections of this Privacy Policy also set out other specific situations in which your information is collected, used and disclosed. We will collect, use and disclose your Personal Information where it is necessary for us to comply with our legal obligations or if you violate our Terms of Service. We may collect, use and disclose your Personal Information for any of the above purposes, in OTHER THIRD PARTY SERVICES. We use other third-party service providers to facilitate your payment for an order, to deliver the products you order to you and to send many of our marketing communications.
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. We may transfer your Personal Information to other third party services providers (such as those described in the other sections of this Privacy Policy) to perform services on our behalf, to process the Personal Information on our behalf, or to hold it on our behalf. If you are resident within the EU, these countries may not have an adequacy decision made in relation to them by the European Commission. If you elect to proceed with a transaction using our online store and this website, then your Personal Information may become subject to the laws of the jurisdiction(s) in which the third party or its facilities are located.

We will not authorize any of these other third parties to use your Personal Information for their own purposes, except where it is necessary for the third party to enforce its legal rights, or to comply with its legal obligations. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your Personal Information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

If you choose a direct payment gateway to complete your purchase, then your credit card data is stored only with the third party payment gateway. It is encrypted in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Once you leave this website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. You should review their privacy policy when you are on their website. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


In addition to our disclosures made to third party services providers in the course of our business with you, we may also disclose your Personal Information for the following purposes:
● To enforce our Terms of Service
● Where required by law such as to comply with a subpoena or similar legal process
● When we believe on reasonable grounds that disclosure is necessary to protect our property, legal rights, your safety or the safety of others
● In order for us, or other authorized agencies (such as credit card and payment facility providers) to detect, investigate, prevent or address fraud, security or technical issues
● To respond to a government request to which we are obliged by law to respond, or where the Privacy Act permits us to respond
● To carry out the matters described in the section below, headed How Do We Manage Your Personal Information?
● To any third party with your prior consent.


To protect your Personal Information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. By browsing our store and using our website, you agree to the placement of cookies on your device. A cookie is a small data file stored on a device with a web browser (such as a computer or iPad). It can contain information about your device, your IP address, your session, and the online activity on the website of anyone using your device. Most browsers allow you to disable or reject the use of cookies. If you disable or reject the use of cookies, some functions of this website may not be available or may take longer to process. [We have listed the cookies we use here so you can choose if you want to opt-out of cookies:


We use Google Analytics, operated by Google Inc, to help us analyze the use of our website. Google Analytics uses cookies to generate information about your use of our website (such as your IP address, transaction IDs and email hash), which is pseudonymised and stored on Google servers within the United States of America. Google will only use this information for the purposes of evaluating your use of our website, compiling activity reports for us, and carrying out associated website activity and internet usage services.