Some product ideas take a very long time to develop from that initial moment of inspiration to an actual physical thing you can hold in your hand.

The new upcycled sock may seem like a simple product but it’s been a long time in the making to work out the yarn and production to make a sock that is the same material as the iconic watch caps.

Made in North Carolina, the 100% upcycled cotton blend is ‘plated’ (a stretch yarn behind the main knit) to give it stretch, but also retaining its shape.

The cotton is heavy enough for outdoor activities but still incredibly breathable to keep your feet as fresh on hot Summer days hiking through the Catskills.

*Please note that these are made on a LONATI BRAVE double cylinder 84 needle knitting machine, a very old machine. Loose threading will occur. The rule of thumb should be never cut a LOOP that sticks out but it's OK to trim a single thread.